10 years building digital products. Ships from concept to working prototype in hours using AI-assisted development. Vibe-codes near-production demos so dev teams inherit something to build from, not a description to interpret.
10 years designing and shipping digital products across regulated, multi-stakeholder environments; from early UX work to multi-product portfolio architecture. At Areeba, ran 10+ products simultaneously across consumer, compliance, and business verticals, built the team that shipped them, and experienced firsthand what happens when product data sits in disconnected silos across a growing portfolio. That shaped a core belief: the most valuable work is not the individual product but what connects them; the shared identity layer, the behavioral signal layer, and the intelligence that turns disconnected usage into compounding business value. Ships fast: uses AI-assisted development to vibe-code working prototypes before the first dev sprint starts. Dev teams inherit a near-production artifact with documented architecture, covered edge cases, and clear acceptance criteria. Weeks of spec back-and-forth compressed into hours.
Uses AI as a speed multiplier across the entire product lifecycle. Vibecodes working prototypes at the concept stage so dev teams never start from a blank slate. Uses AI for behavioral pattern detection, cross-product signal classification, documentation acceleration, and fast iteration on scope. Treats prompt engineering as a product design skill; builds systems where AI does in hours what would otherwise take a team weeks. Delivers working systems with real data and real logic; not wireframes, not mockups.